Inspired by his Grandfathers working at lumberjack camps and nickel mines, the old school gentlemen took time to elevate the daily ritual as way to take pride in himself. The wet shave ritual encouraged Luther Lather to craft an old school shave cream that uses a curing process like a delicatessen or fine champagne maker would. Once cured the cream is then whipped into a cake frosting like texture and packed into jars.